extended content booklet labelsAs you may already know, there are a number of labeling and packaging methods you can use to make your products more enticing, improve your branding, and ensure consumers obtain the information they need. Arguably, booklet labels are one of the most efficient and versatile options you can choose to reach all of those goals. Today’s post will discuss the finer points of booklet labels and their applications, as well as why you should contact the booklet label experts when you decide to use this type of promotional and informational labeling.

What Are Booklet Labels?

Booklet labels go by a great many aliases. They may also be referred to as foldout labels, expanded content labels, extended content booklet labels, leaflet labels, extended text labels, multi-panel labels, and other names. But no matter what you call them, you must admit that they’re extremely popular — and for good reason.

These labels consist of a little booklet or pamphlet, which is then laminated onto a pressure sensitive label. Some booklet label printing companies may use this name to differentiate their labels as ones that are stapled or glued, rather than ones with a fold-out pamphlet. But throughout most of the industry, the terms are essentially interchangeable.

Why Would You Use a Booklet Label?

Booklet labels are an excellent choice because they’re cost-effective and lend themselves to providing a wealth of information. For one thing, extended content booklet labels can include a lot of text without compromising the appearance of your product or its packaging. This content is hidden away, yet is totally accessible to the consumer. And because text can actually be printed on both sides of the booklet, you’ll be getting a lot more “real estate” for your money. Some of these labels can even be resealed for repeat use, which is an added bonus. In short, these labels can maintain their aesthetic appeal yet can allow for more informed consumers.

What Can Booklet Labels Be Used For?

There are many applications for extended content booklet labels across all kinds of industries.

One place you’ll often find foldout labels is on pharmaceuticals and medical products. Annual medication errors cost between $5.8 billion and $27.3 billion worldwide, but extended content labels can provide the information both consumers and pharmacists need to ensure public safety. These labels may contain ingredient lists, directions for use, regulatory data, and even content translated into multiple languages — all without jeopardizing the design of the packaging or labeling of the product itself.

You may also find booklet labels on chemical agents that require hazard information for consumers. Instead of trying to squeeze all of this information onto a single label, companies can use extended content booklet labels to outline info pertaining to ingredients, safe usage, and even company branding. Since chemical companies have to adhere to strict regulatory guidelines from government agencies with their labeling, foldout labels are often a welcome solution that allows for compliance without impeding the brand’s ability to sell the product.

You may have even seen extended content booklet labels on cosmetic products or on food items. Cosmetics brands may use these labels to offer product use directions, list ingredients, comply with industry regulations, or introduce customers to their brand’s story. Food companies may also use labels like these to provide recipe information or even foldout coupons customers can use to save some money in the checkout line.

No matter the industry or the type of product, it’s very clear that extended content booklet labels are here to stay. With so many benefits and so many possible applications, these labels are one of the best ways to relay necessary information and capture customer interest without disrupting your overall design. To learn more about how our labels can help your products stand out on the shelves, contact us today.