In the surprisingly vast world of adhesive label design, it is easy to lose track of what different terms mean and what different products do. One common point of confusion for manufacturers is the different varieties of extendable, multi-page labeling options.

Here is our brief guide to two common expandable labeling options:

Booklet Labels:

Booklet labels are “bound” with glue or another adhesive on a single side and then adhered to a package or product. These labels are pressure-sensitive, meaning that a the labels have their own adhesive backing to allow them to be put directly on to products. Booklet labels operate like a little book, meaning that the multiple pages can be turned on a single axis.

Foldout Labels:

Like booklet labels, foldout labels are also pressure sensitive. However, rather than turning like pages in a book, foldout labels operate like a pamphlet or an accordion, so that a series of connected pages unfolds when the first page is pulled away from the package.

What’s the difference?

Booklet and foldout labels can both be used as generic terms to refer to adhesive label designs that include multiple pages; however, the one key difference between these two types is that a booklet label has a bound edge, while foldout labels “unravel” into a longer series of folded pages.  This makes a booklet label much easier to reseal without having to refold.  However, being able to fully extend a foldout label can be advantageous for presenting longer information or graphics that spread across multiple panels.

Uses of Foldout and Booklet Labels:

Both of these multi-page adhesive label designs can be extremely useful for product branding and for informing consumers. Here are just of the few of the common applications of adhesive booklets and foldouts:

  • Detailed instructions
  • Multilingual guides
  • Extensive warnings
  • Drug facts
  • Ingredients lists
  • Coupons and sweepstakes
  • Free recipes
  • Nutritional information

Though these are some of the most common and practical uses of booklet labels, the only limit to their possible uses is the manufacturer’s and the designer’s imagination!

Benefits of Extendable Labels

Though not every product needs a booklet label or foldout label, there are several benefits of choosing this type of adhesive label design. Booklets and pamphlets can be printed on both sides, creating more space for information. Thorough information is essential to product success; 75% of shoppers said if they can’t find product information in the store, they’re more likely to wait to buy the product until they’re online, delaying and possibly stopping the purchase.

Multi-page paneling is also more compact than other labels. This means that companies can also save money on package sizing because they can fit more required labeling information onto a smaller container. Finally, some pull-away labels use a special adhesive that allows for resealing, which is especially useful for cosmetic and food packaging.

If you’re looking to try out innovative adhesive labels, or if you’re looking to add more information to a smaller package, consider using a booklet or foldout label. For more information, contact Luminer today!