According to research from the U.S. Food and Drug Administration, 55% of consumers “often” use product labels to get a general idea of a food or beverage’s nutritional content. But if you design high quality commercial labels the right way, you can tell consumers a lot more than calorie information. If you’re wondering how to create thoughtful and eye-catching food and beverage labels, here are some ideas to get you started.

How To Choose the Right Colors…

First, the importance of color cannot be underestimated when working with packaging and labeling companies. The best custom labels use bright colors to grab customers’ attention. Try to stay away from neutral and grayscale tones and opt for something more vibrant — a little bit of color can go a long way.

In fact, as printing capabilities get more advanced, packages are getting much more colorful. Because of this, customers have come to associate more color with more upscale brands, even if they don’t realize it. Thanks to a wide range of PMS color combinations, product labels are brighter and more colorful than ever before. However, just because a quality commercial printer can print any PMS color combination¬†doesn’t mean your product label should look like a rainbow. Studies have indicated that consumers prefer a few harmonious colors over an array of potentially busy colors.

How To Choose the Right Font for Your Labels…

When it comes to high quality commercial labels, font is another aspect of catching the customers’ eyes. While fancy and cursive style fonts can seem appealing and classy, they’re often hard to read, especially from a distance. You want to pick something that’s easy to read at a glance, which usually means sans serif fonts.

You should also consider the product when deciding on a font. Food and beverage labels should stick to something simple, but if the product is more upscale, you can consider a cursive or more decorative font. Finally, make sure the color of the label doesn’t clash with the color of the font or make it hard to read.

How To Choose the Right Materials…

Another crucial aspect of creating high quality commercial labels is using the right materials. This should be determined before the design process begins for the best results, as it could affect the colors and fonts you select. Textured materials are great to use for labels for handmade products or antiques, but smoother materials are usually ideal for food and beverages.

If you’re selling fresh or organic food, clear labels can be more useful for creating the ‘no label’ illusion. If you are going clear, make sure any designs will stay visible when contrasted with the color of the product.

How To Choose the Right Shape…

The shape of the label can also say a lot about the product. While basic shapes and straight lines tend to be the most common, you can give your product an extra boost on the shelf by creating a label with a custom shape. Shapes for labels are virtually limitless, so feel free to be creative when working with packaging and labeling companies.

Overall, creating a catchy label design should be thought of as more of an art project than a chore. Next time you go to the grocery store, take note of which labels catch your eye.