The world of sales is being dominated by the millennial buyer, and for good reason. As of 2015, millennials officially outnumber Baby Boomers, and these young people now make up more than 25% of the nation’s population. Not only does the millennial generation represent more than 83 million people, but it also represents more than 83 million potential lifelong customers. And if your custom labels and packaging haven’t changed in the last 10 years, it’s likely you’re not getting those crucial sales.

Successfully marketing and selling a product to buyers of the future requires a new approach to commercial labels.

Are you in this confusing sales situation? If you answered yes, keep reading to learn how you can win the game millennial customers are playing.

Keep it Personal

If you want a lesson in personalizing food and beverage labels, look no further than Coca-Cola’s “Share a Coke” campaign. The addition of names in their label design might seem insignificant, but the truth is that this seemingly small gesture changed the game. Now, customers actively seek out their names on the company’s products and often take to social media with their discoveries.

But how can your company keep up with giants like Coca-Cola? Keep values in mind. Often, millennials will shop with brands they feel exhibit the values they already have. Whether your product does this by appealing to individuality, efficiency, or some other value, make sure you understand what kind of personal touch your target audience wants and go from there.

Get Social

As the first generation that was born in the digital age, millenials tend to prefer researching and communicating with brands on the internet.  They’d rather reach out to companies via their social media profiles (Twitter, Facebook, Instagram, etc.) than to call and speak to people on the phone.  Making your brand more accessible and responsive on these channels and ensuring your packaging contains your social media links is critical to connecting with younger generations.

Streamline your Information

In this day and age of microscopic attention spans, you may only get a momentary shot at engaging a millennial consumer with your packaging.  Overloading them with too much visual or written information can cause them to scan right by your product.  Yet there is often a need for you to incorporate important information on your packaging for informational or compliance reasons.

So how do you balance the need to keep your packaging clean while incorporating necessary information?  Expanded content labels like booklets, fold-out and peel-and-reseal labels can be a great way to achieve both goals, maximizing your product’s visual appeal while providing instant information right at the consumer’s fingertips.

Take an Eco-Friendly Approach

Did you know that 85% of shoppers report that their purchasing decisions are informed by packaging labels and the information they offer? Imagine if your product included a small note about eco-friendly packaging on it. Millennials are concerned for the environment and often prefer products with sustainable packaging. There’s a reason your coffee pods likely come with recycling instructions printed on the side.

The millennial buyer may hate advertising (at least, by reputation), but if you’re advertising an eco-friendly form of packaging or your brand’s commitment to sustainability, then those ad dollars may get you further than you thought.

Combine Efficiency and Nostalgia

Packaging Strategies recently published an article that spoke to marketing to the millennial consumer. The main focus? Pouches! From juice pouches to Daisy brand sour cream’s innovative pouch design, the pouch seems to hold millennial buyers transfixed. Is your packaging/labeling hitting on those twin notes of efficiency and nostalgia that the pouch does? Retro-inspired packaging and other forms of label design that speak to nostalgia are certain to be a hit with the younger customers you want to attract.

Product packaging and labeling is certainly a challenge, but understanding how to design custom product labels to appeal to the millennial buyer may give your products a better chance of outshining the rest in this generation’s eyes.