No matter what sector your business is in — be it pharmaceuticals, food and beverage, cosmetic, or chemical — you likely rely on superior packaging to ensure your products appeal to customers and are compliant with any relevant regulations. Since 85% of consumers say their purchase decisions are informed by reading product packages while shopping, it’s up to your business to ensure the type of labeling you use makes sense with the item you’re trying to promote.

Although there are several different types of labeling printing companies may use, flexographic labeling is certainly one of the most popular — and for good reason. In today’s post, we’ll talk about how flexographic labels might present a much-needed solution for your business.

What Is Flexographic Printing?

First, let’s talk about flexography. This process, which has actually been around for quite some time, is one that your label printing company might use to create custom labels for any number of products or packaging materials. They would use what’s known as a flexible relief plate or printing plate, which is essentially a thin sheet of polymer that’s engraved with the artwork intended for your label. It actually looks (and functions) like a stamp. These plates are wrapped around printing cylinders and coated with ink, which is then transferred onto the final material. If you’ve ever seen how screen printing on t-shirts works, it’s actually a bit similar to that process as well since each color being used in the final label needs its own plate. Essentially, this process is a relatively easy and cost-effective way to create a large quantity of labels for virtually any packing material in a short amount of time.

What Are The Best Applications For Flexographic Labels?

As we mentioned, flexographic labels can improve many different types of product branding — particularly when materials can prove a challenge with other kinds of custom labels. Flexographic labels can be printed on non-porous materials, which are often used in food packaging. They can be used on plastic bags, newspapers, shrink sleeves, magazines, books, pouches, cartons, and so much more. Unlike other kinds of labeling, this process can be used to improve product branding on nearly any material, including plastics, films, and polyesters, making it an extremely versatile option. It’s also a good choice if you need to fill up large printed areas with solid color, want to use metallic inks, or require multiple printing processes (such as embossing) to work cohesively. In short, flexographic labels can be used for almost any application and on any material.

How Can Using a Flexographic Label Design Benefit Your Business?

In addition to its versatility, flexographic labels can be printed at high volumes and at fast speeds. That means that you can get exactly what you need in a short amount of time. And because they produce a low amount of waste, it’s more cost-effective too. They also lend themselves to providing a product that simply looks great. The labels look fully integrated into your packaging design, which improves your overall product branding and makes customers want to pick your product off the shelves.

Although there are several different types of labeling to choose from, flexographic labeling is a tried and true method. Not only will you save time and money, but you’ll end up with a high-quality appearance for your products that will entice customers to buy.

To find out more about our flexographic printing & labeling capabilities and how your business can benefit, please contact us today.