In the world of packaging & labeling, there are many different methods and constructions for communicating your product’s information. Considering that more than half (54%) of all consumers report that they read a product’s label the first time they buy a product, it’s especially important to invest time and effort into creating the right label design for your product.

But it is important to focus on more than just the information that goes on the label. Choosing the right type of label construction based on the specific requirements and form factor of your packaging is critical in helping potential customers select and learn more about your product.

When it comes to extended content booklet labels – a popular construction for pharmaceutical labels as well as food & beverage labels, medical devices, chemical labels and more – there are two types of designs that are smart to invest in: onserted booklets and plow-folded booklets.

But what are the differences between each construction, and when is it best to use one over the other? Here we explain the benefits and uses of both of these label types.

Plow-folded expanded booklet labels

In-Line Plow Fold Expanded Booklet Labels

Plow-folded booklet labels, also called fold-out or accordion labels, are booklets that are folded into each other. They are typically used in retail environments when a store employee applies promotional coupons by hand.  They provide an additional benefit to consumers in that they are less expensive to manufacture than onserted booklets, primarily because the label’s manufacturing occurs in a single process.

Due to their construction, the volume of content is limited due to the size of the folded piece. They are typically applied to cartons and flat surfaces and can be manufactured with a thermal imprintable capability.

Onserted expanded booklet labels

Onserted Expanded Booklet Labels

Onserted expanded booklet labels are generally used when the labels need to be applied by a machine. This type of label is often used when there is a need for a higher page count or more content needed, for example a pharmaceutical label which needs to contain regulatory and safety information in multiple languages.

Due to their construction and machine application, onserted booklets can be applied on very small areas, such as a small diameter bottle, vial, or syringe. The manufacturing process is also able to create thermal imprintable capability.


When it comes to design of pharmaceutical labels and other product labels which need to fit lengthy content in a small space, it pays to invest in the appropriate design for your specific product. Ensuring your end users have all the information they need on your product, while at the same time being as efficient as cost-effective as possible in your production methods, can be critical to the long term success of your product.