As a marketing guru, you are looking for the best possible label design for your product. Selling your goods in stores can be highly competitive, so there is a lot of weight on your labeling decision. Custom commercial labels require a keen eye for graphic design and a thorough understanding of your intended market. If you are looking to capitalize on customer exposition to your custom labels, you will need to learn about the different ways labels are used.

  1. Information
    Expanded content labels are a great way to give your customers the information they need to make an informed decision about your product. When you use expanded content labels you should include everything that separates your product from your competition’s product.
  2. Instructions
    Instructions typically come inside the box, but if you have an incredibly simple product, and that’s one of its features, use custom foldout labels to showcase your simple and pain-free instructions. Since 54% of customers read the label of a first-time product purchase, you might snag some new customers with this technique.
  3. Aesthetics
    From custom adhesive labels on drinks to the design of a cereal box, one of the most fundamental principles of product packaging design is that it must look desirable. Some ways to research this are visiting the store at which your product will be sold, learning where in the store it will be sold, considering your age demographic, and understanding which designs you’ve seen in the past are the ones that caught your eyes.
  4. Samples
    You can always use labels to contain a free sample. This is most commonly used for perfume samples, but you can do it for a number of products like air freshener, shampoo, lotion, hair gel, and most beauty and cosmetic products.
  5. Gamification
    If you have a running brand contest, put raffle tickets on the box and give customers a chance to win. This will increase your customer engagement metrics and possibly increase customer loyalty. That’s a two for one in marketing circles.

Being charged with designing your company’s product packaging can seem overwhelming with all the different types of labels on the market. Luckily, once you learn what they’re used for, the process is fairly simple. So long as you have a flair for design, your product will look great with custom labels.