Despite the fact that many of us still rely on powerful medications to treat a variety of illnesses, more Americans are now willing to consider alternatives to conventional pharmaceuticals. That’s just one reason CBD products are becoming more widely accepted. Of course, the passing of the 2018 Farm Bill — which legalized U.S. industrial hemp production starting in January 2019 — has a lot to do with that, too.

Although products derived from hemp were once seen as taboo, they can now be found virtually anywhere — even at your local supermarket or drug store. And since 65% of shoppers spend less than a minute researching products in the store before making purchasing decisions, it helps that these products have gotten a lot of positive press during the last couple of years. Products containing cannibidiol (a particular chemical derived from hemp or cannabis and abbreviated as CBD) are now being used to address a wide variety of health conditions, as well. Individuals turn to CBD products to treat anything from anxiety and stress to seizures and chronic pain.

Because it’s now legal for American farmers to grow hemp plants that contain less than 0.3% THC (the psychoactive chemical found in cannabis), it makes sense that the market is now being flooded with all kinds of CBD products. That can make it difficult for consumers to know which ones to buy — and which brands to trust.

Although the FDA technically regulates hemp-derived CBD products under the Federal Food Drug and Cosmetic Act, the agency has approved just one drug product for medical purposes. Other than that one medication (which can be obtained only by prescription), there are currently no FDA-approved drug products that contain CBD.

Currently, the CBD sector is a bit of a Wild West; there are countless products on the market containing CBD, but not all are created equal. Some firms have made claims that their CBD products have therapeutic and medical properties that can treat specific diseases, for example.

These firms have received warning letters from the FDA, as they’ve been misclassified and are therefore being illegally marketed. This is a mistake you’ll want to avoid when designing your labels. While drugs approved by the FDA are subject to rigorous evaluations, these CBD products have not been analyzed by any government agency. In other words, customers may not know whether the product actually works, how the product might interact with medications, or whether there are side effects to be concerned about.

That said, both the FDA and consumers alike recognize the potential benefits that CBD products can provide. The opportunities within this market are plentiful, but the murky waters can make it difficult for businesses to succeed in the long term.

The FDA maintains that CBD is excluded from the “dietary supplement” category under the FDCA, which makes the production, custom labeling, and distribution process all the more confusing. Makers and distributors who fail to do their due diligence with their label design may receive warning letters or may even be sued as a result. Ignorance of the law is simply not an excuse here, so it’s essential to work with a label printing company that understands all of the little details of CBD labeling.

When designing your labels for CBD products, you must remember:

  • To follow all pertinent labeling laws on the federal level and in your state
  • To avoid making any false or misleading claims regarding disease treatment or prevention on your unique labels
  • To refrain from violating the Poison Prevention Packaging Act of 1970
  • To properly and legibly display your product identity, net quantity or count of contents, manufacturer and/or distributor contact information, warning or caution statements, and various disclosures (e.g., expiration date, intended use, manufacturing and batch codes)

Creating labels for your business is never a simple endeavor. But designing your labels for CBD products will require even greater attention to detail. When designing your labels, make sure to consult a company with ample experience in this sector. This can ensure your CBD products are enticing to customers while being compliant in their labeling.