A product’s packaging is an incredibly important part of the product itself. In fact, these days with so much competition it is not uncommon that more thought is put into the design of product packaging and labels as into the actual product itself.
Commercial labels help describe the product, make it stand out from its competitors, and give the buyer crucial information that they need to make a purchasing decision. In fact, a recent Harris Poll found that fully 85% of shoppers reported that their purchase decisions are informed by reading a product package while shopping.
With this in mind, it is important to have the best commercial labels for your product. If you’re new to the world of designing or printing adhesive labels, here are some tips and tricks packaging and labeling companies use when creating effective product labels.
The Right Colors
Though some adhesive labels work well in black and white, for example shipping labels, in order to make your product truly stand out on the shelf in today’s competitive landscape it is best to use bright colors and eye-catching fonts. Just make sure that when choosing your colors, you consider the opacity of the packaging along with the color of the product. But generally speaking, with today’s printing technology, from short-run digital to narrow web flexography, the color choices one can use are limitless. The high quality produced from both high volume label printing machines and short-run digital labels allows designers to really produce an eye-popping product label.
The Right Type of Labels
Many manufacturers still don’t realize that there are so many different varieties of labels you can use for your product. Some types of labels and the products they’re most often used with include:
- Expanded content labels: pharmaceuticals, medicines, and chemicals. Great for products that require more explanation and directions.
- Prime labels: these labels are used for the most important information on the product such as product identification and warning information.
- Pattern adhesive labels: great for products with unusual surfaces, these labels have thicker adhesive and are generally used for carpets, tires, and concrete/metal.
- Window decals: don’t forget that a window decal is also a label! Used for general signage and promotion, these types of labels are great for advertising to a large audience.
- Combination label: a single label can be produced that integrates the functionality of otherwise separate label types. For example, a prime label that has an integrated expanded content booklet. This type of label provides a combination of product branding, identification and room for additional content such as GHS regulatory information.
The Right Texture
The sense of touch is pretty powerful. If you have a unique texture on your label, there will be a good chance your customer will remember you! Texture can be used to your advantage — fuzzy, slick, velvet, and crinkled are all great ideas.
Need help getting started with your commercial labels? Contact our professionals today and we will get you the labels perfect for your product.
