When it comes to offering the best possible products to your clients, the container’s label is as important as what’s inside. By offering intuitive and well-designed packaging, you can inform new customers and ensure their satisfaction. It’s important to remember that certain types of labels are more effective than others. And for pharmaceutical packaging, custom booklet labels can be a highly effective option.

What is a booklet label?

Booklet labels are a type of pressure-sensitive expanded content label that has a book or leaflet included.  This type of label construction allows you to maximize information on your product container or packaging.  A high-quality product labeling company can manufacture this type of construction using specialized equipment.

About 54% of customers report reading a label the first time they buy a product, and this is especially important in the pharmaceutical industry. Whether your drug is sold over the counter or with a prescription, there are complex requirements about the information you must provide to consumers.

Booklet labels make this communication that much easier.

What are the benefits of booklet labels?

The following are some of the top perks of using these types of labels on your products. Remember that the specific benefits will vary by both container type and the product itself.

Clinical Trials

Clinical trials require the production and distribution of large quantities of drugs, and each of these products needs to be labeled accurately.  In the case of blinded studies, the accuracy of the print and any color matching is critical to maintaining the integrity of the study.  If there are any visible differences, it could cause a recall.  Label companies can print custom booklet labels quickly in order to deliver accurate information to physicians, pharmacists, and patients.

Information in Multiple languages

It can be difficult to print more than one language onto a traditional pharmaceutical container label, but this is increasingly important with today’s diverse patient population and multilingual requirements.  With a booklet label, pharma companies can save space while allowing patients to view detailed instructions in their preferred language.

Directions and Regulatory Information

Pharmaceuticals require detailed instructions and dosing information, as well as lists of active ingredients and other regulatory information. This critical information must be presented in a clear way to the end user.  By printing these on a booklet label rather than a separate insert, pharmaceutical manufacturers can ensure the information is always on hand with the product in a compact, easy-to-read format.


With so much information to relay to patients, physicians, and pharmacists, it pays to maximize space. Booklet labels are highly useful when communicating regulations, ingredients, and other information. Rather than cramming all of this necessary information onto the packaging or increasing container size at significant expense, expanded content labels offer an elegant solution. By including this information, you can efficiently sell your product and better inform those using it — without sacrificing quality pharmaceutical label design.